Join the people investing in global drinks education.
Melbourne Wine School is Victoria's leading independent drinks education provider. Your support helps us make world-class drinks education accessible to more people across Victoria and beyond.
We welcome partners from across the wine, spirits and hospitality industry. No category restrictions. If you believe in drinks education, there is a place for you here.
Why partner with Melbourne Wine School?
Every year, hundreds of students across Victoria’s wine, spirits and hospitality industry study with Melbourne Wine School. They pay to learn — which means they are engaged, motivated and forming lasting preferences. A brand they encounter in an educational setting stays with them in a way that advertising simply cannot replicate.
Consumers who buy
Professionally employed adults with real disposable income. They buy wine and spirits regularly and form brand loyalties through trusted educational experiences.
Trade who recommend
Sommeliers, bartenders, buyers and floor staff who influence the purchasing decisions of venues and hundreds of guests every week.
Corporate clients
Senior decision-makers attending for development and client entertainment — people who notice which brands invest in education.
Lasting presence
Not a one-off event. Your association with MWS runs continuously throughout our students' study periods — weeks or months of repeated, trusted exposure.
- Named on our Partners & Sponsors page
- Featured in our homepage partner banner
- Included in our student e-newsletter
- Acknowledged on social media
- Linked directly to your website
- Prominent recognition — all Partner channels
- Present across all course materials
- Featured throughout our Online Academy
- Quarterly social acknowledgement
- Annual summary of your recognition
Interested in becoming a partner?
We handle all enquiries personally · No category restrictions · All conversations in confidence